Small Firm Lunch and Learn Series

Presented by Kaitlin McGee of the D.C. Bar, Practice Management Advisory Service

Marketing your law firm can feel overwhelming, especially when you're balancing client work and business development. AI tools like ChatGPT and Descript can help you refine your messaging, repurpose content, and make marketing more manageable without sacrificing authenticity. This program is designed to show you exactly how to use these tools to develop your personal and professional brand, whether that means creating LinkedIn posts, drafting a newsletter, or turning existing content into something fresh and engaging.

Rather than just discussing AI’s potential, this program will walk through how to actually use it. You'll see how to apply AI in ways that fit your practice and marketing style. You’ll leave with a clearer understanding of how to leverage the content you already have, generate new ideas, and make AI a practical part of your marketing strategy.

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Presented by Erich Dylus of Varia.Law and CamoText

Learn how to use AI tools like ChatGPT and Claude in your practice, while protecting personally identifiable information (PII) and other sensitive client information. The presentation will demonstrate simple strategies for text analysis, basic form generation, mocking and optimizing negotiations and strategy, while preserving data privacy and confidentiality.

This program is a joint production of Practice Management Advisory Service and the Law Practice Management Community of the D.C. Bar.

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